Free Online Market Research Fundamentals Course

Enroll in the Market Research Fundamentals course for free.
With certificate option!

100% Online Course

You study remotely on an intuitive platform, from anywhere and whenever you want. Available 24 hours a day, 7 days a week.

Free Online Course

This course is free to access! If you want to prove your knowledge, you can get an official Digital Certificate, starting at $12.99.

Workload: 4h

The course load is 4hours based on the available course content.

Program Content

About the Course

Certificate workload: 4 hours

Unlock the key to understanding consumer behavior and enhancing your marketing strategies with our latest course on Market Research. Dive deep into the world of qualitative and quantitative methods, effective survey design, and consumer behavior analysis, and learn how to apply research findings to your marketing efforts. Enroll now for free and opt to obtain a certificate upon completion for a nominal fee to showcase your newly acquired skills.

Course Objectives

This course aims to provide a comprehensive understanding of market research techniques and their application in marketing strategies. Through a blend of theoretical concepts and practical examples, students will learn the difference between qualitative and quantitative methods, how to design effective surveys, analyze consumer behavior, and ultimately leverage research insights to develop successful marketing campaigns. By the end of this course, participants will be equipped with the skills and knowledge necessary to make informed decisions based on data-driven market research.

Target Audience

  • Marketing professionals looking to enhance their market research skills
  • Students interested in understanding consumer behavior and its applications in marketing
  • Entrepreneurs seeking to develop data-driven marketing strategies

Job Market

Completing the Market Research course will enhance your skill set and make you stand out in a competitive job market. Professionals with strong knowledge of market research are highly sought after by companies looking to improve their marketing strategies, understand consumer behavior, and make data-driven decisions. By mastering the techniques covered in this course, you'll be well-prepared to make valuable contributions to any organization's marketing efforts.

Certificate of Completion

ATTENTION. THE CERTIFICATE IS NOT FREE: SkillVelo offers complete access to the content and evaluation of our courses at no cost. However, obtaining the Digital Certificate requires the payment of an issuance fee.

The certificate can be used for:

- Complementary activities (extracurricular hours)
- Enrich your CV
- Assessments of companies in recruitment and selection processes
- Assessments for internal promotions in companies
- Additional bonuses depending on your career plan
- Public competitions (by checking the notice)
- Evidence of qualifications (by checking the notice)
- Masters and doctorate selections;
- And many other purposes

Value Your Learning

Investing in a certificate of completion not only recognizes your dedication to the course, but also strengthens your professional credibility. A validated certificate is concrete proof of your new skills and knowledge, making you stand out in the market work and educational journey.

Get Your Digital Certificate

As it is a Digital Certificate, we do not send the certificate by post. After passing the course and paying the issuance fee, the certificate will be available for download and printing directly from your virtual student environment.

Prepare for a Learning Journey

We are excited to share our innovative platform like you! Get ready for a learning experience full of discovery and growth. May your studies be full of inspiring and motivating moments. Make the most of this opportunity!

Certificate of Completion

Upon completing the course, you have the option to request a digital certificate (Certificate of Completion - PDF), showcasing your skills and qualifications to stay competitive in the job market.

Important: Issuing the digital certificate is optional and requires payment of a Certificate Issuance Fee, depending on the course workload.

Validity and Recognition: The certificate is valid for curricular purposes and title tests, respecting the workload described.

Immediate Availability: After payment, the digital certificate is immediately available for download in your student area.

Credibility: Highlight your dedication to continuous learning and stand out in today’s job market.

Frequently Asked Questions

All SkillVelo courses have free registration, in which you have the right to access the course for 90 days, download the booklet(s) and take the online assessment.

If you wish to issue the Digital Certificate, a fee of R$39.70 is charged. (The Digital certificate is not sent to your home, it will be available in the student area for download and printing)

Issuing the digital certificate is optional and the student can enroll in as many courses as they wish, study at their leisure, even if they are not interested in requesting the certificate for all or for none. There will be no blocking or restriction of access to students who do not request the certificate.

Yes. Each course has its own tempo, independent of other courses. You can take as many courses as you want at the same time.

The certificate is released immediately after confirmation of payment of the fee.

Remembering that to have the option of requesting the certificate, the student must pass the assessment.

Payment Confirmation Deadline

Credit Card: release is immediate, but may eventually take a while due to system problems, transaction flow, need for confirmation from the card operator, among others.

No, the certificate is not free.

If you wish to issue the Digital Certificate, a fee of R$39.70 is charged. (The Digital certificate is not sent to your home, it will be available in the student area for download and printing)

Remembering that the issuance of the digital certificate is optional and the student can enroll in as many courses as they wish, study at their leisure, even if they are not interested in requesting the certificate for all or none. There will be no blocking or restriction of access to students who do not request the certificate.

The free courses have a variable workload from 10 to 100 hours. The description of each course contains its workload.

Yes, you can use the certificate to complete extracurricular hours at college, fulfill requirements in public competitions, participate in functional progression, title tests, or even to move up in your company.

As it is a Digital Certificate, SkillVelo does NOT send the certificate by post.

As soon as payment of the fee for issuing the digital certificate is approved, it will be released on the Student Portal for Download and Printing.


Learn. Grow. Succeed.

Skillvelo is your go-to platform for developing essential skills in today’s job market. With a wide range of professional courses, you can learn at your own pace, anytime, anywhere. Gain practical knowledge, earn recognized certificates, and take the next step in your career. Start learning today and unlock your potential for success!

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